Vendor Profile
Shoeisha Co., Ltd.
| Address | 5 Funamachi Shinjuku-ku Tokyo, JAPAN ZIP:160-0006 |
|---|---|
| Representative Name | Mikio Sasaki |
| Annual Revenue | closed |
| No. of Employees | 130 |
| Web Site URL |
SD item code:12978977
| Detail | Price & Quantity | ||
|---|---|---|---|
| S1 |
Tribal Media House Ryo Takahashi (Author)
 Original text before translation
トライバルメディアハウス 高橋 遼 (著)
(183050)
JAN:9784798183053
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(183050)
JAN:9784798183053
Wholesale Price: Members Only
1 pc /set
In Stock
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| Dimensions |
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Format:A5
Number of pages:240 |
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Country of manufacture: Japan
Material / component: Format:Book (paper)
Year of manufacture: 2024
Product tag: None
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Description
| The first step in [creating fans] of your company is, [is to acquire "enthusiastic fans. [Contents] In recent years, the importance of "fan marketing" and "fan communities" has been recognized, and an increasing number of companies have started to engage in them, However, there have been an increasing number of cases in which companies have not been able to achieve results commensurate with the costs incurred as a result of implementing vague measures without a clear idea of what they should do first in order to acquire fans. This is where we would like to focus on "first followers. They have the power to engage many people around them and bring them along as fans, so acquiring first followers and having them work together will lead to significant business growth. In this book, we suggest that the first step is to acquire first followers. This is because by proceeding with marketing activities together with first followers who are highly enthusiastic about your products*services, you can clarify what resonates with fans of your products*services and convey their appeal to a large number of customers. The chapter explaining specific methods is based on interviews with various companies, including Mercari, Yakko Brewing, Snack Me, and others, on how they have engaged with first followers. By unraveling the process of creating first followers and analyzing* and explaining their factors, you will learn how to deal with them and how to utilize them. [Key points of this book] *In one book, you can learn the importance of first followers, their roles, and how to utilize them. *Understand the approaches implemented by various companies that have been successful in acquiring fans *Case studies from various industries are included, enabling you to consider measures that are appropriate for your company. [Recommended for:] *People who are struggling with fan marketing *People who are struggling with fan community measures *People who are not sure whether their service*products are appealing to customers or not. *People who want to build up their service*products with their fans. [Table of Contents] -Part 1: The Impact of First Followers on a Company Chapter 1: The Importance of First Followers to a Company Chapter 2 Contribution of First Followers to Business -Part 2: Methods to Acquire* and Utilize First Followers through Case Studies Chapter 3 Finding Value Together Chapter 4: Communicating Value Together -Part 3 Creating a Future with First Followers Chapter 5: The Potential of First Followers |
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Other items from this category:
[is to acquire "enthusiastic fans.
[Contents]
In recent years, the importance of "fan marketing" and "fan communities" has been recognized, and an increasing number of companies have started to engage in them,
However, there have been an increasing number of cases in which companies have not been able to achieve results commensurate with the costs incurred as a result of implementing vague measures without a clear idea of what they should do first in order to acquire fans. This is where we would like to focus on "first followers.
They have the power to engage many people around them and bring them along as fans, so acquiring first followers and having them work together will lead to significant business growth.
In this book, we suggest that the first step is to acquire first followers.
This is because by proceeding with marketing activities together with first followers who are highly enthusiastic about your products*services, you can clarify what resonates with fans of your products*services and convey their appeal to a large number of customers.
The chapter explaining specific methods is based on interviews with various companies, including Mercari, Yakko Brewing, Snack Me, and others, on how they have engaged with first followers.
By unraveling the process of creating first followers and analyzing* and explaining their factors, you will learn how to deal with them and how to utilize them.
[Key points of this book]
*In one book, you can learn the importance of first followers, their roles, and how to utilize them.
*Understand the approaches implemented by various companies that have been successful in acquiring fans
*Case studies from various industries are included, enabling you to consider measures that are appropriate for your company.
[Recommended for:]
*People who are struggling with fan marketing *People who are struggling with fan community measures
*People who are not sure whether their service*products are appealing to customers or not.
*People who want to build up their service*products with their fans.
[Table of Contents]
-Part 1: The Impact of First Followers on a Company
Chapter 1: The Importance of First Followers to a Company
Chapter 2 Contribution of First Followers to Business
-Part 2: Methods to Acquire* and Utilize First Followers through Case Studies
Chapter 3 Finding Value Together
Chapter 4: Communicating Value Together
-Part 3 Creating a Future with First Followers
Chapter 5: The Potential of First Followers