Vendor Profile
SUBARUSYA Co., Ltd.
| Address | Higashiikebukuro 3-9-7 Toshima-ku Tokyo, JAPAN ZIP:170-0013 |
|---|---|
| Representative Name | Keitaro Tokudome |
| Annual Revenue | closed |
| No. of Employees | 38 |
| Web Site URL | |
| SNS |
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Business Book
SD item code:10787433
| Detail | Price & Quantity | ||
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| S1 |
Yuki Watanabe
 Original text before translation
渡辺祐樹
(200993)
JAN:978479910993-9
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(200993)
JAN:978479910993-9
Wholesale Price: Members Only
1 pc /set
In Stock
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188 x 130 x 16
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Country of manufacture: made in Japan
Material / component: Paper
Year of manufacture: 2022
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Description
| Contents In recent years, the term DX (Digital Transformation) has become popular, and managers and personnel at various companies are probably thinking about or worrying about DX. This book provides tips and guidelines for solving the following problems, which are among the most frequently consulted issues for managers and those in charge. *How can DX and AI transform your business? *Where to start when starting a DX project *What to keep in mind for a successful DX project Managers are always thinking about where the challenges lie in financial indicators such as sales, cost of sales, and SG&A expenses, and how they should be solved. The solution we provide is "understanding the customer," which is based on the idea that "all financial indicators are based on the customer's behavior. How are management issues and customer sensitivity tied together? For example, let's say we have a management issue of [increasing sales], and we break this sales down into its elements, *Sales = Number of Customers x Cost per Customer *Number of customers = number of first-time buyers x average repeat rate *Average repeat rate = satisfaction with quality + satisfaction with price As you can see, the financial KPI of sales is tied to the emotional satisfaction of customers. In other words, customer emotions generate customer actions, and the accumulation of these actions should result in financial figures. Ultimately, [understanding customers' feelings is the root of business] is our message. I believe that [DX: Digital Transformation] is about transforming our work by digitizing our operations, freeing us from physical constraints, and creating new ways of living and working that never existed before. Strategic thinking is essential to achieve true DX that will lead to business transformation. Specifically, the following steps are required to build a DX strategy and take an approach to incorporate it into measures. (1) How will the external environment surrounding your company change over the next few years? (2) What kind of relationship does the company want to build with its customers in this environment? (3) What is the gap between the current business and what it should be? (4) What data and AI should be used to close the gap? (5) What kind of structure and schedule will be used to achieve this? If you follow these thought steps and draw a DX strategy, you should be able to see a concrete path to transformation. (From the text) Table of Contents Prologue Chapter1 Expectations and Misconceptions Surrounding DX*AI Chapter2 How to Achieve True Transformation Chapter3 How Retailers are Transforming Chapter4 Inside the Minds of DX Frontrunners Chapter5 What You Must Do Today to Realize the Future Epilogue |
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In recent years, the term DX (Digital Transformation) has become popular, and managers and personnel at various companies are probably thinking about or worrying about DX.
This book provides tips and guidelines for solving the following problems, which are among the most frequently consulted issues for managers and those in charge.
*How can DX and AI transform your business?
*Where to start when starting a DX project
*What to keep in mind for a successful DX project
Managers are always thinking about where the challenges lie in financial indicators such as sales, cost of sales, and SG&A expenses, and how they should be solved.
The solution we provide is "understanding the customer," which is based on the idea that "all financial indicators are based on the customer's behavior.
How are management issues and customer sensitivity tied together? For example, let's say we have a management issue of [increasing sales], and we break this sales down into its elements,
*Sales = Number of Customers x Cost per Customer
*Number of customers = number of first-time buyers x average repeat rate
*Average repeat rate = satisfaction with quality + satisfaction with price
As you can see, the financial KPI of sales is tied to the emotional satisfaction of customers. In other words, customer emotions generate customer actions, and the accumulation of these actions should result in financial figures.
Ultimately, [understanding customers' feelings is the root of business] is our message.
I believe that [DX: Digital Transformation] is about transforming our work by digitizing our operations, freeing us from physical constraints, and creating new ways of living and working that never existed before.
Strategic thinking is essential to achieve true DX that will lead to business transformation. Specifically, the following steps are required to build a DX strategy and take an approach to incorporate it into measures.
(1) How will the external environment surrounding your company change over the next few years?
(2) What kind of relationship does the company want to build with its customers in this environment?
(3) What is the gap between the current business and what it should be?
(4) What data and AI should be used to close the gap?
(5) What kind of structure and schedule will be used to achieve this?
If you follow these thought steps and draw a DX strategy, you should be able to see a concrete path to transformation. (From the text)
Table of Contents
Prologue
Chapter1 Expectations and Misconceptions Surrounding DX*AI
Chapter2 How to Achieve True Transformation
Chapter3 How Retailers are Transforming
Chapter4 Inside the Minds of DX Frontrunners
Chapter5 What You Must Do Today to Realize the Future
Epilogue
近年は、DX（Digital Transformation）という言葉が流行し、さまざまな企業の経営者や担当者がDXを考えたり、悩んだりしていることでしょう。
本書では、その中でも特に相談されることの多い、次のような悩みを持たれている経営者や担当者の方に向け、これらを解決するためのヒントやガイドラインを示しています。
・DXやAIで自社のビジネスをどう変革できるのか
・DXを始めるにあたって、何から着手していけばよいか
・DXプロジェクトを成功させるために、何に気をつけるべきか
経営者は常々、売上高や原価、販管費などの財務的指標のどこに課題があり、どう解決していくべきかを考えています。
私たちがその解決策として提供しているのが「顧客理解」ですが、この背景には、「すべての財務的指標は、お客さまの行動によって成り立っている」という考え方が根底にあります。
経営課題と顧客の感性は、どのように紐付くのでしょうか。例えば、「売上を上げたい」という経営課題があったとして、この売上を要素分解していくと、
・売上＝客数×客単価
・客数＝初回購入客数×平均リピート率
・平均リピート率＝品質満足度＋価格満足度
というように、売上という財務的KPIが顧客の満足度という感情と紐付いていることがわかると思います。つまり、顧客の感情が顧客の行動を生み、その行動の積み重ねによって、財務的な数字ができあがっているはずです。
結局、「お客さまの気持ちを理解することがビジネスの根本である」というのが私たちのメッセージです。
「DX：デジタルトランスフォーメーション」とは、業務をデジタル化することによって物理的な制約から解放されて仕事を変革し、これまでになかった新しい生活の仕方や働き方が生まれることだと私は考えています。
ビジネスの変革につながるような真のDXを実現するためには、戦略的思考が不可欠です。具体的には、以下のステップでDX戦略を組み立て、施策に落とし込んでいくアプローチが求められます。
（1）数年後の自社を取り巻く外部環境はどのように変わっていくか
（2）その中で自社は顧客とどのような関係を築きたいのか
（3）現在のビジネスとあるべき姿のギャップは何か
（4）そのギャップを解消していくために、データやAIはどうあるべきか
（5）それをどのような体制やスケジュールで実現していくのか
このような思考ステップを経て、DX戦略を描いていくと、変革までの具体的な道筋が見えてくるはずです。（本文より）
目次
プロローグ
Chapter1 DX・AIを取り巻く期待と誤解
Chapter2 「真のトランスフォーメーション」をどう実現するか
Chapter3 小売はどう変革するか
Chapter4 DXフロントランナーたちの頭の中
Chapter5 未来を実現するために今日やるべきこと
エピローグ