Vendor Profile
SUBARUSYA Co., Ltd.
| Address | Higashiikebukuro 3-9-7 Toshima-ku Tokyo, JAPAN ZIP:170-0013 |
|---|---|
| Representative Name | Keitaro Tokudome |
| Annual Revenue | closed |
| No. of Employees | 38 |
| Web Site URL | |
| SNS |
Other items from this category
Business Book
SD item code:10452738
| Detail | Price & Quantity | ||
|---|---|---|---|
| S1 |
Koutarou Hidaka
 Original text before translation
日高広太郎
(201048)
JAN:978479911048-5
|
(201048)
JAN:978479911048-5
Wholesale Price: Members Only
1 pc /set
In Stock
|
|
| Dimensions |
|---|
|
210 x 150 x 20
|
| Specifications |
|---|
|
Country of manufacture: made in Japan
Material / component: Paper
Year of manufacture: 2022
Product tag: None
|
Description
| Contents The importance of public relations and PR is now widely recognized in Japan, from small and medium-sized enterprises to large* medium-sized companies. However, there is a blind spot. Most media attention is limited to BtoC companies, and the benefits of PR are not being passed on to the more modest BtoB companies. There are many BtoB company managers and PR people who want to be exposed but are unable to do so, and are left holding back. In this book, the author, a former ace reporter for the Nihon Keizai Shimbun and later the head of public relations for a BtoB company, who increased the company's exposure by more than 7,000%, explains in detail the know-how that enables even small and medium-sized BtoB companies and second- and third-tier companies to develop effective public relations strategies. Table of Contents Chapter 1: The First Step: Let's Throw Away [Assumptions]! Chapter 2: Know your audience (the media) and know yourself (your company's position) Chapter 3 Creating a story that attracts journalists [the most powerful method] Chapter 4: Pay attention to details! The [aggressive public relations] techniques by time, media, and article Chapter 5: [Good release], [Bad release] Chapter 6: How to sell the most powerful story Chapter 7: [Sincerity + α] How to build a lasting relationship of trust with the press Chapter 8: [Internal Public Relations] and [Internal Understanding] are the Last Key to Success Special dialogue at the end of the book |
More
| Shipping Method | Estimated Arrival |
|---|---|
| Sea Mail | From Jul.8th to Sep.9th |
| Air Mail | From Jun.20th to Jun.24th |
| EMS | From Jun.19th to Jun.24th |
| Pantos Express | From Jun.21st to Jun.26th |
| DHL | From Jun.19th to Jun.21st |
| UPS | From Jun.19th to Jun.21st |
| FedEx | From Jun.19th to Jun.21st |
|
Some trading conditions may be applicable only in Japan.
*Important Notice
Under the resale price maintenance system, publishers are legally allowed to set the selling price of books. We ask that your company also adhere to the fixed sales price. Failure to do so will result in termination of the transaction. Please understand this in advance. Please note that we cannot accept returns except for defective or damaged products. |
Other items from this category:
The importance of public relations and PR is now widely recognized in Japan, from small and medium-sized enterprises to large* medium-sized companies. However, there is a blind spot. Most media attention is limited to BtoC companies, and the benefits of PR are not being passed on to the more modest BtoB companies. There are many BtoB company managers and PR people who want to be exposed but are unable to do so, and are left holding back. In this book, the author, a former ace reporter for the Nihon Keizai Shimbun and later the head of public relations for a BtoB company, who increased the company's exposure by more than 7,000%, explains in detail the know-how that enables even small and medium-sized BtoB companies and second- and third-tier companies to develop effective public relations strategies.
Table of Contents
Chapter 1: The First Step: Let's Throw Away [Assumptions]!
Chapter 2: Know your audience (the media) and know yourself (your company's position)
Chapter 3 Creating a story that attracts journalists [the most powerful method]
Chapter 4: Pay attention to details! The [aggressive public relations] techniques by time, media, and article
Chapter 5: [Good release], [Bad release]
Chapter 6: How to sell the most powerful story
Chapter 7: [Sincerity + α] How to build a lasting relationship of trust with the press
Chapter 8: [Internal Public Relations] and [Internal Understanding] are the Last Key to Success
Special dialogue at the end of the book
中小企業から大手・中堅まで、広報PRの重要性は日本でも幅広く認識されるようになってきた。しかし、そこには盲点がある。ほとんどのメディアが注目するのはBtoCの企業に限られ、地味なBtoB企業にはその恩恵が回ってこないのだ。露出したくても露出できず、手をこまぬいているBtoB企業の経営者や広報担当者は数多い。本書は、元日本経済新聞のエース記者で、その後、某BtoB企業の広報部長として同社の露出件数を7000%以上向上させた著者が、BtoBの中小企業や二番手・三番手の企業であっても効果的な広報PR戦略を描けるノウハウを、余すところなく解説する本である。
目次
第1章 はじめの一歩 「思い込み」なんか捨ててしまおう
第2章 相手（メディア）を知り、己（自社の立ち位置）を知る
第3章 記者を惹きつけるネタづくり「最強の方法」
第4章 細部にこだわれ！ 時期、メディア、記事別の「攻めの広報」術
第5章 「良いリリース」、「悪いリリース」
第6章 脱・「自己満足」 最強のネタの売り込み方
第7章 「誠実＋α」 記者との持続的な信頼関係の作り方
第8章 「社内広報」と「社内理解」は成功の最後のカギ
巻末特別対談