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TATSUMI PUBLISHING CO.,LTD.
| Address | Kasugacho Bldg.5F, 1-33-13 Hongo Bunkyo-ku Tokyo, JAPAN ZIP:113-0033 |
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SD item code:10277799
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| S1 |
Akira Odagiri's [happy commercial].
 Original text before translation
小田切昭の「幸福なCM」。
(9784777826315)
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(9784777826315)
Wholesale Price: Members Only
1 pc /set
In Stock
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| Dimensions |
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Format:46
Number of pages:336 |
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Country of manufacture: Japan
Material / component: Paper
Year of manufacture: 2021
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Description
| *Television is not dead. There are still many people who need television. Through the transition of TV commercials, we will seek the revival of commercial TV programs and commercials. (Contents.) Hideo Yoshida's dream for commercial broadcasting / Television was still a wilderness / Dentsu's human resources stretched across commercial TV stations / CM more interesting than programs / Light and shadow of Japanese CM / The wonder of [talent over ideas] / Japanese advertising is not moving toward [branding] / Responsibility of ad agencies and TV stations above all / [slave ship The site of CM production that is said to be a [slave ship]*, etc. [Akira Odagiri] is 83 years old this year. TV commercials are said to be [a mirror reflecting the times] and were the largest and strongest advertising media. [Mr. Akira Odagiri is a legendary figure in the CM industry. After joining Dentsu, he was assigned to the CM department and immersed himself in CM production, winning numerous [national & international] awards. [He has nurtured many excellent creators, known as the "Odagiri Mountains," and continues to exert a great influence on creators who are active today. He is a man who has lived with TV commercials for about 60 years. [Author's Profile] Akira Odagiri Born in Hokkaido, Akira Odagiri graduated from Kanazawa College of Art in 1961 with a degree in commercial design and joined Dentsu in the same year. In 2010, he became Chairman Emeritus of Ogilvy*and*Mather*Japan. He is also active as an illustrator and has created numerous drawings. |
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| EMS | From Jun.18th to Jun.21st |
| Pantos Express | From Jun.20th to Jun.25th |
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Under the resale price maintenance system, publishers are legally allowed to specify the selling price of their books. We ask that your company also adhere to the sales price specified by us. In the unlikely event that you fail to do so, we will discontinue our business with you. We ask for your understanding in advance. |
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(Contents.)
Hideo Yoshida's dream for commercial broadcasting / Television was still a wilderness / Dentsu's human resources stretched across commercial TV stations / CM more interesting than programs / Light and shadow of Japanese CM / The wonder of [talent over ideas] / Japanese advertising is not moving toward [branding] / Responsibility of ad agencies and TV stations above all / [slave ship The site of CM production that is said to be a [slave ship]*, etc.
[Akira Odagiri] is 83 years old this year. TV commercials are said to be [a mirror reflecting the times] and were the largest and strongest advertising media. [Mr. Akira Odagiri is a legendary figure in the CM industry. After joining Dentsu, he was assigned to the CM department and immersed himself in CM production, winning numerous [national & international] awards. [He has nurtured many excellent creators, known as the "Odagiri Mountains," and continues to exert a great influence on creators who are active today. He is a man who has lived with TV commercials for about 60 years.
[Author's Profile]
Akira Odagiri
Born in Hokkaido, Akira Odagiri graduated from Kanazawa College of Art in 1961 with a degree in commercial design and joined Dentsu in the same year. In 2010, he became Chairman Emeritus of Ogilvy*and*Mather*Japan. He is also active as an illustrator and has created numerous drawings.
(内容)
民間放送にかけた吉田秀雄の夢／テレビはまだ荒野だった／民放局にはりめぐらした電通の人材／番組より面白いCM／日本のCMの光と影／「アイデアよりタレント」という不思議／日本の広告は「ブランディング」に向かっていない／何よりも広告代理店とテレビ局の責任／「奴隷船」と言われるCM制作の現場・・・など
「小田桐昭さん」は今年83歳。テレビCMは「時代を映す鏡」と言われ、最大最強の広告メディアだった。「小田桐昭さん」は、そのCM業界において知らない人がいないほどの“伝説の人間"です。電通に入社し、CM部門に配属され、手探りの中CM制作に没入し、数々の<国内&国際賞>を受賞。「小田桐山脈」といわれる多数の優秀なクリエイターを育て、現在、活躍しているクリエイターたちに多大な影響を与え続けている。約60年に渡って「TVCM」と一緒に生きてきた男である。
〈著者プロフィール〉
小田桐昭（おだぎり・あきら）
北海道生まれ。1961年に金沢美術工芸大学商業デザイン科を卒業し、同年に電通入社。 松下電器、資生堂などのクリエイティブディレクター、トヨタ自動車やサントリーなどのクリエイティブスーパーバイザーを務め、クリエイターとして高く評価される。2010年には、オグルヴィ・アンド・メイザー・ジャパン名誉会長。また、イラストレーターとしても活躍し、数々の作画を手掛けている。